Born in 1967 in Rabat, Noureddine Amir lives and works in Marrakech. A graduate of Esmod in 1996, his first years of creation are marked by his collaboration with the Iranian artist Shirin Neshat for whom he created many costumes.
Starting in 2001, Noureddine Amir devoted himself notably mainly to Moroccan Kaftan, where he distinguished himself by presenting a very remarkable collection named Haik.
Since 2003, his creations have been exhibited at the Museum of Fashion in Antwerp (MOMU), the Museum of Fine Arts in Lille (2004). He was one of the designers to show his creations in “Contemporary Morocco” exhibition at the Institute of the Arab World in Paris (2014-2015). The first exhibition in France to be entirely dedicated to him was held at the Fondation Pierre Bergé YSL in Paris in 2016 and Musée Yves Saint Laurent Marrakech 2018.
This Moroccan couturier creates outfits that look like contemporary sculptures, highlighting long cuts, clean lines and effects of material.
While his collections are characterized by a great sense of sophistication and detail, he also chooses his fabrics and material with care, plays with textures going as far as creating his own material: from raffia, henna-printed fabrics or burlap that he adds to chiffon or organza, Noureddine sculpts his creations.