Noureddine Amir Logo

J’accumule une montagne de matières.
Ensuite, je touche, je mélange, j’expérimente…
Je commence par le milieu,
le ventre autour duquel se crée la robe.
Et, je ne sais jamais à quel moment j’arrête.
La forme se crée d’elle-même.
Elle naît de la matière.

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Born in 1967 in Rabat, Noureddine Amir lives and works in Marrakech. A graduate of Esmod in 1996, his first years of creation are marked by his collaboration with the Iranian artist Shirin Neshat for whom he created many costumes.

Starting in 2001, Noureddine Amir devoted himself notably mainly to Moroccan Kaftan, where he distinguished himself by presenting a very remarkable collection named Haik.

Since 2003, his creations have been exhibited at the Museum of Fashion in Antwerp (MOMU), the Museum of Fine Arts in Lille (2004). He was one of the designers to show his creations in “Contemporary Morocco” exhibition at the Institute of the Arab World in Paris (2014-2015). The first exhibition in France to be entirely dedicated to him was held at the Fondation Pierre Bergé YSL in Paris in 2016 and Musée Yves Saint Laurent Marrakech 2018.

This Moroccan couturier creates outfits that look like contemporary sculptures, highlighting long cuts, clean lines and effects of material.

While his collections are characterized by a great sense of sophistication and detail, he also chooses his fabrics and material with care, plays with textures going as far as creating his own material: from raffia, henna-printed fabrics or burlap that he adds to chiffon or organza, Noureddine sculpts his creations.

Vision

“J’accumule une montagne de matières. Ensuite, je touche, je mélange, j’expérimente… Je commence par le milieu, le ventre autour duquel se crée la robe. Et, je ne sais jamais à quel moment j’arrête. La forme se crée d’elle-même. Elle naît de la matière”

“I accumulate a mountain of materials, then I touch, I mix, I experiment … I start with the middle, the belly around which the dress is created, and I never know when I stop. The shape is created by itself, it is born from the material.”

Timeline

2015

Fashion show – Royal Mansour Hôtel – Marrakech.

2012

Fashion show – Royal Mansour Hôtel – Marrakech.

2011

Creative Workshop – Inspiring Morocco at Harrods London.

Fashion show – FESTIMODE – Casablanca.

Workshop and conference – Symposium on Moroccan Textiles – University College London Gower street.

2010

Fashion show – FESTIMODE – Casablanca.

Opening of MAMOUNIA Hotel – Marrakech.

Fashion show for European Union at Palais des Beaux-arts – Bruxelles.

2009

Fashion show – FESTIMODE – Casablanca.

2008

Fashion show – FESTIMODE – Casablanca.

2007

Fashion show – FESTIMODE – Casablanca.

2006

Fashion show – Caftan – Marrakech.

2004

Fashion show – Lille capitale de l’Europe at Palais des Beaux-Arts de Lille.

Costumes – for Mahdoukht – Film by Shirin Neshat.

Animation of a formation Workshop over weaving for the students of beaux-arts, at musée de la Tapisserie et des arts du tissu Tournai – Belgium.

2003

Fashion show – MYFAIR HOTEL – London.

Fashion show – Caftan – Marrakech.

Fashion show in collaboration with Soumaya Jalal and Amina Agueznay at galerie Alchimies – Rabat.

2002

Fashion show – Caftan – Marrakech.

2001

Fashion show – Caftan – Marrakech.

Défilé de mode – l’Institut français de Marrakech.

Theatre : “Logic of the Birds” d’apprès Attar. In collaboration with Shirin Neshat and Sussan Deyhim, at The Kitchen and Metropolitan Opera, NYC.

1999-2001

Films of Shirin Neshat : Costumes

– Rapture     1st Prize at Biennale de Venise.

– Soliloquy

– Fervor

– Pulse

– Possessed

– Passage

Exhibitions

2018

Expo Musée Yves Saint Laurent

Marrakech

2015

Expo Fondation Pierre Bergé YSL

Paris

2014-15

Le Maroc contemporain. Institut du Monde Arabe

Paris

2011

ArabeArt Fair El Maaden

Marrakech

2010

Corps et Figures du Corps – Société Générale

Briser la Glace – Galerie Loft

Casablanca

2009

Biennale Marrakech – Palais Bahia

Marrakech

2009

Maghreb Nouveau Design – Musée Public National d’Art Moderne et contemporain d’Alger – MAMA

Alger

2005-06

Kunst & Design – Exposition collective at Musée du Monde

Rotterdam

2004

Expo Lille Capitale Européenne De La Culture – Musée des Beaux-arts

Lille

2003

Le Couturier Dévoilé – Musée de la mode MOMU

Anvers

Credits

Exposition Les Robes Scultures de Noureddine Amir at Fondation Pierre Bergé Yves Saint Laurent – Paris.

Commissaire de L’exposition: Hamid Fardjad.

Scénographie: Christophe Martin.

Musique: Sussan Deyhim et Richard Horowitz.

Photographie: Luc Castel.

Catalogue Exposition Les Robes Scultures de Noureddine Amir.

Photographie: Cringuta Pinzaru. Á l’exception du portrait de Noureddine Amir.

Photographie des Scultures:

Photographie personnel de Noureddine Amir: Jean Madeysky.

Photographie personnel de Noureddine Amir: Leila Alaoui.

Photographie personnel de Noureddine Amir au villa Amir: Brigitte Juminer

Video – SCULPTURES of NOUREDDINE AMIR.

Musique: Sussan Deyhim et Richard Horowitz.

Réalisation: Mehdi el Azzam.

Montage: Oualid Ayoub.

Remerciements pour le soutien technique: Ésav Marrakech.

Photographie personnel de Noureddine Amir: Jean Madeysky.

Photographie Collection Dera: Cringuta Pinzaru.

Photographie Festimode 2007 – 2008 – 2009: Casablanca Fashion Week.

Photographie Festimode 2011 –  Yassine el Mansouri – Casablanca Fashion Week.

Photographie Festimode 2012 – Team Peter Stigter – Casablanca Fashion Week.

Article for Dalia Air Magazine by Karine Bertonnet 2011

Photography by Brigitte Juminer

Video Brise la glace.

Concept et direction artistique: Moulim El Aroussi, Kenza Benjelloun

Gestion et logistique: Mr. Renouvo

Direction et production: Mouna El Mansour

Realisation audiovisuelle: Patrick Arnoux

Producción exécutive: Digital Video Productions

Crédits musicaux: Sussan Deyhim, Abbas Bakhtiari

Nostalgie

                Photographer: Denis Pushkin

                Video: Jesus Leonardo Mo Reno

                Model: Olea (unobcn)

                Hair & Make-up: Sheila Briegas
                Music by : Trentemøller – The Mash And The Fury

Contact




Je ne sais jamais à quel moment j’arrête. La forme se crée d’elle-même. Elle naît de la matière.